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LET'S TALK ABOUT YOUR BUSINESS!

A New Chapter for Me. A Digital Chapter for You. I built Code Witchery in the in-between moments—between bottles, brainstorms, and big dreams. It’s more than just a business—it’s a spellbinding tool to help other women founders get seen, heard, and hired online. Because your story deserves a stage—and your site should communicate effectively.

Code Witchery was born to close a frustrating gap I kept seeing again and again—brilliant women running SaaS, fin-tech, B2B tech companies, but struggling to show up online in a way that truly reflects their expertise and purpose. Too often, they’re stuck with generic websites, unclear messaging, or designs that don’t match the magic they bring to their work.

I created Code Witchery to solve that—by crafting intentional, conversion-focused copy that blend strategic copy and UX with storytelling that honors their voice. Because when women-owned businesses are seen clearly and confidently, the whole world benefits.

At Code Witchery:

LET'S TALK ABOUT YOU BUSINESS!

TDL on my background?
  • MBA with a concentration in Project Management
  • Bachelor of Science in Finance
  • Project Management certifications (PMP, CAPM, PSM, PSPO)
  • SheCodes certifications for HTML, CSS, and Javascript

I have always been passionate about problem solving and the analytical side of me obsesses over process, consistency, and efficiency. If you are someone who does not, but your copy is in need of help, then let's chat!

You can also visit my LinkedIn to see all my professional credentials if that matters, but honestly if we vibe, I'd love to help you.

Founder of Code Witchery—a women-owned studio strategy meets creativity to craft conversion copy.

I build magical experiences through copy for women-led SaaS, fintech, and B2B companies —so you can spend less time wrestling words and more time doing what you love. I do this because a beautiful site isn’t enough; it needs to guide visitors, spark trust, and turn clicks into clients.

You need Code Witchery because, without a purpose-built online presence, you’re leaving growth—and profits—on the table.


Heather Fortlander

Hello, I'm

Let's connect: @codewitchery

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